Underground Alley is a company targeted to adults 21 to 35 years of age. The first permanent bowling location in the United States was in New York City. A little after that, a law was passed making bowling illegal due to the amount of gambling it was creating. The concept of this project was for Underground Alley to bring back the history of bowling by giving the place a speakeasy/underground theme reflecting New York City’s underground subway system.
The app is designed to make it easy and convenient to book a lane straight from your phone and once the group is at the alley you can easily order food and drinks all from your phone.