Liquiteria - The Juice Cleanse Kit
Liquiteria is an organic juice shop in NYC. I designed a 4 day cleansing kit targeted for new customers.
My concept was to illustrate the natural ingredients in a fun way and create instructions incredibly easy to follow, making the product more approachable for those who aren't familiar with the "juice cleansing" world. Liquiteria has given organic products a different approach by having bold colors, modern aesthetics, and fun wording in their brand. The names of the juices included in the kit are: Mr. B, Killer XX, Grasshopper, and All Green. The box itself is made up of 2 layers that open like a gate to form a non-traditional shape. There are so many fun shapes and colors that new customers will be more open to trying it.