Magazine Layout + Posters + Website + Social Media
This project focuses on the launch campaign and packaging for the new fragrance by H&M "Rise". The product is targeted towards teenagers so our design had to speak to both the teens and the parents who are the ones making the purchase.
Rise speaks about rising up and being bold. I decided to create a concept of positive body image and empowerment for all the insecurities teenagers go through.
We chose Selena Gomez and Shawn Mendez as brand ambassadors, they have both been great role models and have had positive impact in all their fans through their music and artistry.