ALMS Music Cruise
Identity + Packaging
ALMS Music Cruise is a one-of-a-kind music and vacation experience featuring 3 days and 2 nights of live music aboard a top-of-the-line cruise ship, the MCF Carnival. With multiple venues around the ship, around-the-clock onboard music, port stops in beautiful and tropical places, and some of the coolest fans on the planet, it's easy to see what makes ALMS Music Cruise so unique and special. Above all else, ALMS Music Cruise is devoted to helping the poor and needy of our world. A percentage of the ticket and merchandise profits go directly to the ALMS fund, an organization dedicated to providing food, shelter and education for the less fortunate. Because all the passengers want to be as involved as possible , we encourage everyone to bring donations on board and team up with their favorite artists to make a difference in each city they visit.
Bringing different kinds of people together to celebrate music while making a difference is really what inspired the design for this project.
I focused on vibrant colors and illustrations that blend together but maintained the logo one color with cutout letters so it can be matched with unlimited backgrounds.
The festival passes will come in a box that is very interactive. It includes the key card, a map of the boat with concert times, itinerary, before you go information, general information, and sponsors. It also includes a folded poster of the concert line-up for keepsake.